Hiem prepare to escape division street

Hiem the Sheffield based electronic pop duo are getting ready to drop their second album – Escape From Division Street.

Fronted by Bozzwell and Nicco Eastwood the band have been something of a cult favourite over the last few years. When they released their debut single ‘She’s the One’ in 2004 on Crosstown Rebels they were being hyped as THE next big thing, which is not quite how it turned out. But that’s OK as they are thankfully still around, having managed not to succumb to the bang and bust cycle of the hype machine.

Combining catchy pop hooks with sparkling electronic production and wry observations, the fun loving pair have enlisted a veritable who’s who of Sheffield based musos (there’s many more than you think – this is the city that birthed everyone from Def Leppard, to Pulp, The Human league and LFO) to lend their creative touches. Roots Manuva and Phil Oakey both feature as guests.

Escape from Division Street is released later this month

Published April 12, 2011.